Mr. Shimada graduated The University of Tokyo, and joined Sony Corporation 1981. He developed embedded software and microminiaturization technology for consumer video camera recorder. From 1996 to 2003 He was a general manager and president of notebook PC business and launched super-slim notebook and ultra-mobile PC with built in camera system. From 2006 to 2012 He was president of Technology Development Group, and R&D officer in charge from 2009 to 2012. From 2007 he is assigned Corporate Executive. He is also an Adjunct Professor of Kyoto University, a member of System Platform Technology Study Group of Japan Cabinet Office, and the chair of Technology Strategy Committee of Japan Electronics and Information Technology Industries Association.